Search engines like Google, Bing & Yahoo have placed an ocean of information at the fingertips of the consumer. You can research a topic, find the number or address of a local store, lookup a business, and even discover what is trending in music. All these searches represent ‘consumer intent’ and Pay-Per-Click (PPC) Advertising enables advertisers and marketers to take advantage of these various ‘intents’ to trigger highly relevant ads in search engines.
By showing your ads to customers at the very moment they’re searching online, PPC advertising ensures that your brand fits seamlessly into the customer journey. This is because the trigger for your ads to be shown are keywords; the words consumers type when doing a search. Our PPC experts do in-depth keyword research to understand how consumers think not only about your brand, but also about your industry.
We learn the lingo of your target audience and what words or phrases they associate with your business category. Our PPC advertising campaigns target these words and phrases, and your ads are shown together with relevant search results. The best part of this is, you only pay when someone clicks your ad to visit your website, or calls you. In other words, PPC advertising enables you to get free brand exposure and only pay when someone is actually interested in learning more about your business.
Executing an effective PPC advertising campaign requires more than just detailed keyword research. This is why our in-house experts work with you to first and foremost understand what your advertising objectives are. Our goal is to optimize every aspect of the campaign including the choice of text, call-to-action, average bid, ad layout, keyword selection and landing page.