Video has always been one of the most impactful forms of advertising. It enables you to showcase your brand or product in a way that audio or text simply cannot. Consumers are hungry for visual content that is relevant, fun and informative. This is one of the reasons YouTube continues to be the second largest search engine in the world, processing more than 3 billion searches per month.
An estimated 100 hours of video are uploaded every minute on YouTube, making this platform bigger than Bing, Yahoo, Ask & AOL combined. About 6 billion hours of video are viewed every month on YouTube proving that online video is something that businesses cannot ignore. These stats tell us one simple thing: online video is here to stay. The question is, will your business take advantage of it?
You may already be advertising on TV, but online video marketing will take this to the next level. When you place an ad on YouTube, Google only charges you when someone clicks or watches at least 30 seconds of your ad (or the full ad if it’s shorter than 30 seconds). YouTube only considers your ad to have been viewed, when at least 30 seconds or the full ad has been watched. This ensures you only pay when someone is actively engaged with your message.
Our online video strategy involves a deep dive into your target audience and their viewing habits. We explore the kind of content they typically consume & the keywords they use in searching for videos. Understanding this enables us to identify relevant content categories to target and show video ads. Using remarketing, we are also able to target people who may have visited your YouTube channel before or watched any of your videos in the past. We also help brands craft captivating ads designed specifically for online viewing.